They Call Me Tanner.
I combine my background in high-end design with dynamic imagery for brands needing to enhance their presence and status. From concept creation to final deliverables, I offer a full-service experience.
A brief summary of my background:
◽️ Established the standard of product photography for a successful e-commerce platform.
◽️ Developed and managed comprehensive brand IDs.
◽️ Served as the lead web designer for multiple entities.
◽️ Provided in-depth critiques for websites, offering insights to improve design, user experience, and brand alignment.
◽️ Managed multiple social media accounts as the lead admin.
Recent Accomplishments
Ten Cents per Lead: Website Consultation
About Ten Cents per Lead
Ten Cents per Lead (www.drawl.ink) helps businesses generate high-quality leads at an affordable cost, using data-driven strategies to drive growth and maximize marketing efficiency.
Project Goal
They needed assistance realizing what areas of their website needed to receive more attention to be fixed, improved, or altered to improve their overall user experience.
Challenges & Solutions
To meet their budget constraints, I supplied a complete in-depth review of their home page design only on desktop. I held any branding-related feedback to myself because this project did not provide proper time to thoroughly learn their brand.
Outcome
The amount of scrolling their users had to perform on the home page was noticeably lowered, company clarity was refined for new visitors, and different aspects of their website's navigation were improved, too among other adjustments.
Mono Cards: Website Consultation
About DrawLink
DrawLink (www.mono.cards) is a platform for creative collaboration. This provides intuitive tools that make visual communication seamless. Perfect for artists, designers, and teams, it bridges the gap between imagination and execution, all in a dynamic, user-friendly environment.
Project Goal
They needed the overall design of the platform to improve the user experience.
Challenges & Solutions
I addressed critical aspects of the platform that required more attention and improvement. Areas such as the imagery, branding elements throughout the website, copy, button placement, terminology, marketing, iconography, linking and routing logic, and website responsiveness were pointed out. I also provided suggestions to improve these different parts of the platform.
Outcome
Their users were happy to finally see this platform get the attention and improvements it deserved. They reported a significant improvement in UX and its design overall.
Featured on Rouge Fitness, Europe.
About Rouge
Rogue Fitness is a leading manufacturer and supplier of high-quality fitness equipment, known for its durable, American-made products crafted for athletes, fitness enthusiasts, and strength training professionals.
Concept & Creative Direction
Highlight their athletic shirt in a real gym environment, placing the product in a setting familiar to Rogue's dedicated, fitness-minded audience.
Challenges & Solutions
Shooting in an active gym environment presented a few challenges: managing natural light based on the gym’s lighting, positioning the model without disruptive background distractions, and capturing clear, dynamic shots that highlighted both the model's movement and the shirt's fit.
Specific areas of the gym that offered cleaner, less cluttered backgrounds were targeted. Lighting was carefully balanced to accentuate the shirt and model, while also avoiding harsh shadows.
Styling & Art Direction
Minimal and intentional, enabling the Rogue shirt to be the clear focus while complementing the intense gym setting. The model wore neutral-colored athletic bottoms that didn’t compete with the shirt’s branding, reinforcing the shirt as the standout piece.
Rogue Fitness has permission to feature these images on any of their social media accounts, websites, or other platforms as they wish.
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